[Master's Thesis] Bridging the Gap Between Internal and External Communications at Global Manufacturers
Global manufacturers have a range of stakeholders both inside and outside the organization: current and prospective employees, current and prospective customers, suppliers, distributors, salespeople, and others in the distribution chain. To communicate with all necessary groups, many manufacturing companies have set up internal and external communication teams that cater to a specific audience. In order to have cohesive communication and ensure all groups receive information that furthers the organization's goals, internal and external communication teams must develop coordination and work together. This Capstone analyzed how best manufacturers can coordinate their communications teams, to communicate with all stakeholders and grow the company.
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